It is one of the big four global advertising holding companies.
Headquartered in New York City.
It has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010.
Its subsidiaries specialize in consumer advertising, interactive marketing, media planning and buying, public relations and other specialized disciplines like sports and event marketing. The company’s current chairman and CEO is Michael I. Roth.
Interpublic Group’s lineage goes back to the 1870s, 141 years ago.
Foote Cone and Belding, now part of Draftfcb, is one of the United States’ earliest advertising agencies.
Alfred W. Erickson and Harrison K. McCann set up shops under their names in 1902 and 1911, respectively.
. Lintas, founded in 1929 as the in-house advertising agency for Lever Brothers, is now part of Lowe and Partners Worldwide.
Interpublic Group was incorporated in Delaware in September 1930 under the name of McCann Erickson.
The company has operated under the Interpublic name since January 1961 when it became the world’s first marketing services management holding company, with McCann-Erickson and McCann-Marschalk as its two subsidiaries.
The company went public in 1971.
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